Financial Journalist Turned Career Coach

Hi, I am Yulianna, and I help financial journalists write their own life story. 

For two decades, I worked in confidential, market-moving journalism in London, writing about bond issuers across emerging markets (hence, my nickname the Bond Girl).

I also advised high-net worth individuals, governments, and businesses on strategic messaging during pivotal transactions.

Experimented with PR. Worked in-house for the largest diamond producer in the world. Became a mum. Went back to financial journalism. Led an editorial team and loved every minute of it.

Along the way, I had my doubts, my fears of failing and being ridiculed for my career experiments. But looking back, I’ve managed to write my own story by learning to embrace change as an opportunity — and it has served me well. 

Coaching allows me to work with journalists — my favourite people in the world! — on a more personal level, helping them build lives that feel right, not just look right. We are so used to writing stories about others, but what about your own?

I now believe true success isn’t about status or headlines. It’s about freedom. For me, that means being grounded in who you are, clear on what matters, and unapologetic about how you choose to live.

I love reading between the lines, spotting hidden dynamics, building relationships grounded in absolute trust. That’s always been one of my superpowers — the other is helping people reconnect with their inner truth.

Read more about my coaching and who I work with here